B2C E-commerce for Home Appliance in The Brazilian Market: A Cost Efficiency Investigation through a DEA-OCT Model

Objective: to investigate the cost efficiency of inventory management for publicly home appliance retail companies in the Brazilian market that operate, among other channels, with B2C (Business-to-Costumer) and discuss the possible impacts of e-commerce on inventory management. Method: the first s...

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Bibliographic Details
Main Authors: Isotilia Costa Melo, Paulo Nocera Alves Junior, Tatiana Kimura Kodama, Karoline Arguelho da Silva, Mirian Wawrzyniak Chimirri, Daisy Aparecida do Nascimento Rebelatto
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2020-04-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
Online Access:https://internext.espm.br/internext/article/view/557