B2C E-commerce for Home Appliance in The Brazilian Market: A Cost Efficiency Investigation through a DEA-OCT Model
Objective: to investigate the cost efficiency of inventory management for publicly home appliance retail companies in the Brazilian market that operate, among other channels, with B2C (Business-to-Costumer) and discuss the possible impacts of e-commerce on inventory management. Method: the first s...
Main Authors: | , , , , , |
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Format: | Article |
Language: | English |
Published: |
Escola Superior de Propaganda e Marketing - ESPM
2020-04-01
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Series: | Internext: Revista Eletrônica de Negócios Internacionais |
Subjects: | |
Online Access: | https://internext.espm.br/internext/article/view/557 |