Understanding the Impact of ESG on Brand Trust and Customer Engagement
Businesses all over the world are paying more attention to environmental, social, and governance (ESG) investment initiatives. However, few studies discuss its impact on customers' attitudes and brand perception. The purpose of this research was to verify the causal relationship between ESG ini...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ital Publication
2022-12-01
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| Series: | Journal of Human, Earth, and Future |
| Subjects: | |
| Online Access: | https://hefjournal.org/index.php/HEF/article/view/222 |