Frugal innovation in the expansion of a multinational subsidiary in an emerging market
Abstract Frugal innovation consists of creating solutions based on the parsimonious use of resources with essential quality, design, and functionality, offered to customers with lower purchasing power. This study aims to analyze how a frugal innovation evolves in a multinational company during its...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal de São Carlos
2023-07-01
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| Series: | Gestão & Produção |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2023000100212&lng=en&tlng=en |