Identifying of risks in pricing using a regression model of demand on price dependence
The aim of the article. The main purpose of the article is to describe scientific and methodological approaches of determining the price elasticity of demand as a regression model based on the price and risk assessment of price variations on the received model. The results of the analysis. The stud...
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| Format: | Article |
| Language: | English |
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Sumy State University
2016-09-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_3_76_86.pdf |