APPROACHES TO THE FORMATION OF THE MARKETING STRATEGY OF INNOVATIONS IN THE BANKING SPHERE
The article highlights issues related to the innovative activities of banking organizations from the point of view of developing and providing banking products and services. The need for objective research on the selection and classification of new banking products and services, which are brought to...
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| Format: | Article |
| Language: | English |
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V. N. Karazin Kharkiv National University
2023-10-01
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| Series: | Фінансово-кредитні системи: перспективи розвитку. |
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| Online Access: | https://periodicals.karazin.ua/fcs/article/view/22584 |