DISCOURSE ON SUSTAINABILITY IN A PUBLIC INSTITUTION: BETWEEN COMMUNICATIVE RATIONALITY AND INSTRUMENTAL RATIONALITY

DISCOURSE ON SUSTAINABILITY IN A PUBLIC INSTITUTION: BETWEEN COMMUNICATIVE RATIONALITY AND INSTRUMENTAL RATIONALITY

In this article, we analyze organizational communication discourses in order to understand the rationality by which means journalism in a public institution of higher education. Using Critical Discourse Analysis on journalistic texts published by the institution, regarding sustainability, we seek to...

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Bibliographic Details
Main Authors: Rosalia Beber de Souza, Ana Eliza Ferreira Alvim de Souza, Jose Roberto Pereira
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2017-02-01
Series:Revista Gestão Universitária na América Latina
Subjects:
Comunicação organizacional
Racionalidade comunicativa
Racionalidade instrumental
Análise de discurso crítica
Sustentabilidade
Online Access:https://periodicos.ufsc.br/index.php/gual/article/view/40517

Internet

https://periodicos.ufsc.br/index.php/gual/article/view/40517

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