IMPLEMENTATION OF THE MARKETING ORIENTATION IN POLAND BY LIFE INSURANCE COMPANIES
Marketing is a tool for expansion and fight for company to achieve a position on the market, which is judged by generally accepted standards such as: sales volume, market share and profit levels. Marketing orientation of life insurance companies as a source of income shows customer needs and prefere...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2014-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1264 |