Execution of Omni-Channel Retailing Based on a Practical Order Fulfillment Policy
With the rapid development of the retail industry and its transition to omni-channel, a critical challenge that how to fulfill customer orders by choosing the proper channels arises for the retailers. In omni-channel retailing, customers can make a purchase online or offline, and the online customer...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-08-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/17/3/60 |