Pengembangan UMKM Melalui Program Desain Kemasan, dan Metode Pemasaran Produk Karak Kaliang Talua dan Roti Kariang dengan Pemanfaatan Sosial Media Instagram

The community engagement aims to empower Micro, Small and Medium Enterprises (MSMEs) through implementing strategies for packaging designs and marketing using Instagram social media. The case studied was Karak Kaliang Talua RF UMKM in Nagari Sianok Anam Suku, which faced challenges in branding and m...

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Bibliographic Details
Main Authors: Nilda Tri Putri, Muhammad Erlangga Adi Nugraha, Adisty Luthfiah, M. Alif Arrahman
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas 2023-12-01
Series:Warta Pengabdian Andalas
Subjects:
Online Access:http://wartaandalas.lppm.unand.ac.id/index.php/jwa/article/view/877