Do I question what influencers sell me? Integration of critical thinking in the advertising literacy of Spanish adolescents

Abstract Engaging with influencer posts has become a prevalent practice among adolescents on social media, exposing them to the combined elements of promotional content and entertainment in influencer marketing. However, the versatile and appealing nature of this content may hinder adolescents’ abil...

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Bibliographic Details
Main Authors: Beatriz Feijoo, Luisa Zozaya, Charo Sádaba
Format: Article
Language:English
Published: Springer Nature 2023-06-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-023-01872-y