Do I question what influencers sell me? Integration of critical thinking in the advertising literacy of Spanish adolescents
Abstract Engaging with influencer posts has become a prevalent practice among adolescents on social media, exposing them to the combined elements of promotional content and entertainment in influencer marketing. However, the versatile and appealing nature of this content may hinder adolescents’ abil...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2023-06-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-01872-y |