Engagement with Search-Based Advertising on Search Engine Results Pages Varies Based on the User’s Prior Knowledge and Screen Size

A Review of: Schultheiß, S., & Lewandowski, D. (2021). How users’ knowledge of advertisements influences their viewing and selection behavior in search engines. Journal of the Association for Information Science and Technology, 72(3), 285–301. https://doi.org/10.1002/asi.24410 Abstract Obj...

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Bibliographic Details
Main Author: Scott Goldstein
Format: Article
Language:English
Published: University of Alberta 2021-09-01
Series:Evidence Based Library and Information Practice
Online Access:https://journals.library.ualberta.ca/eblip/index.php/EBLIP/article/view/29989