Engagement with Search-Based Advertising on Search Engine Results Pages Varies Based on the User’s Prior Knowledge and Screen Size
A Review of: Schultheiß, S., & Lewandowski, D. (2021). How users’ knowledge of advertisements influences their viewing and selection behavior in search engines. Journal of the Association for Information Science and Technology, 72(3), 285–301. https://doi.org/10.1002/asi.24410 Abstract Obj...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
University of Alberta
2021-09-01
|
Series: | Evidence Based Library and Information Practice |
Online Access: | https://journals.library.ualberta.ca/eblip/index.php/EBLIP/article/view/29989 |