PENGARUH KOMUNIKASI WORD OF MOUTH TERHADAP BRAND AWARENESS KONSUMEN E-COMMERCE SORABEL
The purpose of this research was to determine the effect of Word of Mouth on Brand Awareness of Consumer e - Commerce Sorabel. The data was collected by distributing questionnaires to 400 female respondents aged 16 – 45 years old who lived in DKI Jakarta. The research used quantitative explanative m...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Jurusan Ilmu Komunikasi FISIP UNAND
2020-12-01
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| Series: | Jurnal Ranah Komunikasi |
| Online Access: | http://ranahkomunikasi.fisip.unand.ac.id/index.php/rk/article/view/76 |