"KAWAII" (CUTE) SIGNS AND SYMBOLS AS MEANS OF MAINTAINING HARMONY IN JAPANESE SOCIETY

Kawaii (Cute) Signs and Symbols as a Means of Maintaining Harmony in Japanese Society. This study focuses on the various facets of the Japanese concept of kawaii (“cute”, “adorable”), as resulting from print advertisements. In the last decade it has been intensively studied by different scholars fr...

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Bibliographic Details
Main Author: Oana-Maria BÎRLEA
Format: Article
Language:deu
Published: Cluj University Press 2021-03-01
Series:Studia Universitatis Babeş-Bolyai. Philologia
Subjects:
Online Access:http://193.231.18.162/index.php/subbphilologia/article/view/468