Topic Modeling-Based Framework for Extracting Marketing Information From E-Commerce Reviews

Topic Modeling-Based Framework for Extracting Marketing Information From E-Commerce Reviews

Reviews left by consumers on e-commerce platforms provide crucial marketing information as they are a publicly available source of information providing insight into consumers’ thoughts and opinions. However, it is physically impossible to read hundreds of reviews per product. Therefore,...

Full description

Bibliographic Details
Main Authors: Yusung An, Dongju Kim, Juyeon Lee, Hayoung Oh, Joo-Sik Lee, Donghwa Jeong
Format: Article
Language:English
Published: IEEE 2023-01-01
Series:IEEE Access
Subjects:
Topic modeling
clustering algorithm
trend forecasting
BERT
e-commerce marketing
Online Access:https://ieeexplore.ieee.org/document/10335184/

Internet

https://ieeexplore.ieee.org/document/10335184/

Similar Items