E-commerce in Healthcare: A Case Study on Promoting the Therapeutic Hardware

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• Today, the development of e-business is an integral part of the digital economy around the world. The active development of digital technologies contributes to the gradual transformation of enterprises, the emergence of new spheres and sectors of the national economy. This development also changes the usual way of doing business, and thus the behavior of entrepreneurial entities and buyers of goods and services. The above actualizes carrying out new scientific research in this direction in order to specify the essence of e-business and determine the specifics of using the capabilities of digital technologies in entrepreneurial activity. With a view to a detailed study of the essence of e-business, this article examines the main periods of formation and development of this type of business in the world, identifying among them the following: formation (50-60s of the twentieth century); fragmentation (70s of the twentieth century); development (80-90s of the twentieth century); adaptation and customization (1990-1995); standardization (1996-2000); multi-attribution and convergence (2000s and up to now). The article also discusses the main direction of e-business that are actively developing over the world nowadays. These include e-commerce, electronic financial services, e-marketing, and virtual enterprises. It is found that a significant number of scientific works equate such definitions as e-commerce and e-business. However, the study has defined that e-commerce is only a separate direction of entrepreneurial activity which is currently undergoing a significant transformation as a result of the use of information technology. As a result, it is proposed to consider e-business as a new model of contemporary doing business making use of information and communication technologies and systems to generate profits and ensure stable socioeconomic development.
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