BAURAN PEMASARAN PRODUK BARU PELUMAS FOOD GRADE GREASE BERBAHAN DaSAR MINYAK SAWIT

Grease with food grade specification is essentially required on food processing production activities.  The purpose of this study is to develop a new product marketing mix for food grade grease, i.e 1) product priority, 2) pricing priority, 3) distribution priority and 4) advertising priority. This...

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Bibliographic Details
Main Authors: Ali Maksum, Tri Yanto
Format: Article
Language:English
Published: Universitas Trunojoyo Madura 2016-12-01
Series:Agrointek
Subjects:
Online Access:https://journal.trunojoyo.ac.id/agrointek/article/view/2022