BAURAN PEMASARAN PRODUK BARU PELUMAS FOOD GRADE GREASE BERBAHAN DaSAR MINYAK SAWIT
Grease with food grade specification is essentially required on food processing production activities. The purpose of this study is to develop a new product marketing mix for food grade grease, i.e 1) product priority, 2) pricing priority, 3) distribution priority and 4) advertising priority. This...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Trunojoyo Madura
2016-12-01
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| Series: | Agrointek |
| Subjects: | |
| Online Access: | https://journal.trunojoyo.ac.id/agrointek/article/view/2022 |
| _version_ | 1797851460406345728 |
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| author | Ali Maksum Tri Yanto |
| author_facet | Ali Maksum Tri Yanto |
| author_sort | Ali Maksum |
| collection | DOAJ |
| description | Grease with food grade specification is essentially required on food processing production activities. The purpose of this study is to develop a new product marketing mix for food grade grease, i.e 1) product priority, 2) pricing priority, 3) distribution priority and 4) advertising priority. This Research was conducted in Sub District Purbalingga and Padamara, Purbalingga regency with respondent SMEs food processing. Analysis of the determination of marketing mix that includes product, price, advertising and distribution using the Analytical Hierarchy Process (AHP). Sampling was purposive random sampling method with a population of 64 SMEs so drawn sample of 20 respondents. Result of the study showed the marketing mix priority which were: (1) advertising priority for the new food grade grease product with an ads that could attract the attention of consumers in order to made the consumers interested, tried, and bought the new food grade lubricating grease products. (2) Price priority for the new food grade grease products which was by determining the moderate prices to compete the competitors' prices while still maintained a high quality. (3) Product priority for new food grade grease product which was producing a qualified product which could withstand the wear of the engine, green colour of the product, a 350 g size packs with a rectangular shape packaging labels. (4) Distribution priority for the new food grade grease product which was a short distribution channels through mobile vendors so that the consumers were able to save costs, and got the product fast and easily |
| first_indexed | 2024-04-09T19:18:14Z |
| format | Article |
| id | doaj.art-b28ed07a1851448dbdc28205bebe472b |
| institution | Directory Open Access Journal |
| issn | 1907-8056 2527-5410 |
| language | English |
| last_indexed | 2024-04-09T19:18:14Z |
| publishDate | 2016-12-01 |
| publisher | Universitas Trunojoyo Madura |
| record_format | Article |
| series | Agrointek |
| spelling | doaj.art-b28ed07a1851448dbdc28205bebe472b2023-04-06T01:22:54ZengUniversitas Trunojoyo MaduraAgrointek1907-80562527-54102016-12-01101213010.21107/agrointek.v10i1.20221634BAURAN PEMASARAN PRODUK BARU PELUMAS FOOD GRADE GREASE BERBAHAN DaSAR MINYAK SAWITAli Maksum0Tri Yanto1Teknologi Pertanian Universitas Jenderal SoedirmanTeknologi Pertanian Universitas Jenderal SoedirmanGrease with food grade specification is essentially required on food processing production activities. The purpose of this study is to develop a new product marketing mix for food grade grease, i.e 1) product priority, 2) pricing priority, 3) distribution priority and 4) advertising priority. This Research was conducted in Sub District Purbalingga and Padamara, Purbalingga regency with respondent SMEs food processing. Analysis of the determination of marketing mix that includes product, price, advertising and distribution using the Analytical Hierarchy Process (AHP). Sampling was purposive random sampling method with a population of 64 SMEs so drawn sample of 20 respondents. Result of the study showed the marketing mix priority which were: (1) advertising priority for the new food grade grease product with an ads that could attract the attention of consumers in order to made the consumers interested, tried, and bought the new food grade lubricating grease products. (2) Price priority for the new food grade grease products which was by determining the moderate prices to compete the competitors' prices while still maintained a high quality. (3) Product priority for new food grade grease product which was producing a qualified product which could withstand the wear of the engine, green colour of the product, a 350 g size packs with a rectangular shape packaging labels. (4) Distribution priority for the new food grade grease product which was a short distribution channels through mobile vendors so that the consumers were able to save costs, and got the product fast and easilyhttps://journal.trunojoyo.ac.id/agrointek/article/view/2022new product, food grade grease, marketing mix, ahp |
| spellingShingle | Ali Maksum Tri Yanto BAURAN PEMASARAN PRODUK BARU PELUMAS FOOD GRADE GREASE BERBAHAN DaSAR MINYAK SAWIT Agrointek new product, food grade grease, marketing mix, ahp |
| title | BAURAN PEMASARAN PRODUK BARU PELUMAS FOOD GRADE GREASE BERBAHAN DaSAR MINYAK SAWIT |
| title_full | BAURAN PEMASARAN PRODUK BARU PELUMAS FOOD GRADE GREASE BERBAHAN DaSAR MINYAK SAWIT |
| title_fullStr | BAURAN PEMASARAN PRODUK BARU PELUMAS FOOD GRADE GREASE BERBAHAN DaSAR MINYAK SAWIT |
| title_full_unstemmed | BAURAN PEMASARAN PRODUK BARU PELUMAS FOOD GRADE GREASE BERBAHAN DaSAR MINYAK SAWIT |
| title_short | BAURAN PEMASARAN PRODUK BARU PELUMAS FOOD GRADE GREASE BERBAHAN DaSAR MINYAK SAWIT |
| title_sort | bauran pemasaran produk baru pelumas food grade grease berbahan dasar minyak sawit |
| topic | new product, food grade grease, marketing mix, ahp |
| url | https://journal.trunojoyo.ac.id/agrointek/article/view/2022 |
| work_keys_str_mv | AT alimaksum bauranpemasaranprodukbarupelumasfoodgradegreaseberbahandasarminyaksawit AT triyanto bauranpemasaranprodukbarupelumasfoodgradegreaseberbahandasarminyaksawit |