Hotel web site SEO analysis: Segmentation and valorization as a precondition for discovering and understanding insights to improve online visibility
Purpose: The purpose of this article, in which the authors present the results of the scientific project “The relationship between the quality of the main SEO ranking factors and the position of a hotel brand’s website in the SERP” ZIP-FMTU003-11-2021, is to (1) identify and segment SEO variables re...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Business in Osijek
2023-01-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/451614 |