Providing a model of purchase intention and customer experience on customer behavior in virtual networks

AbstractThe purpose of this research is to provide a model of purchase intention and experience of customer on customer behavior in virtual networks. The current research is applicable in terms of purpose, and descriptive-survey in terms of nature and method. The statistical population of the presen...

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Detalles Bibliográficos
Main Authors: Kazem Tolooee, Hossein budaghi Khajeh Noubar, Hossein Gharehbiglo, Mojtaba Ramazani
Formato: Artigo
Idioma:fas
Publicado: Iranian Business Management Association 2024-11-01
Series:ارزش آفرینی در مدیریت کسب و کار
Subjects:
Acceso en liña:https://www.jvcbm.ir/article_185885_86584dddeed043b0d113de242a2fee37.pdf