Comparison of the Application of Client-Marketing Marketing Blend in Kermanshah University Libraries (Case Study: Razi University Students and Kermanshah University of Medical Sciences)
Purpose: The purpose of this study was to compare the use of customer-oriented marketing mix in academic libraries among audiences of Razi University libraries and Kermanshah University of Medical Sciences.Methodology: The present study is applied in a survey method. To describe and analyze the data...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2018-11-01
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| Series: | تحقیقات کتابداری و اطلاعرسانی دانشگاهی |
| Subjects: | |
| Online Access: | https://jlib.ut.ac.ir/article_70160_de5d3c313901ea3c768e18105fb1ba83.pdf |