Metaphors, Visual Blends and the Ideology of Information Technology
In this article I argue from linguistic and visual evidence that the information highway metaphor is having tremendous ideological effects in shaping U.S. politics over technology. I apply Lakoff and Johnson’s theory of conceptual metaphor to the linguistic and visual evidence, but then argue that F...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
Aarhus University
2000-02-01
|
| Series: | Hermes |
| Online Access: | https://tidsskrift.dk/her/article/view/25572 |