Activismul prin brand. Studiu de caz: campania eMAG din 2019
The article highlights a new trend in brand behavior, especially global ones: brand activism. Brand activism involves brands taking public positions on social and political issues. They are addressed to society as a whole and not just to a commercial target. Brands take positions despite the risks t...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editura Institutul European Iasi
2020-12-01
|
| Series: | Polis: Revista de Stiinte Politice |
| Subjects: | |
| Online Access: | http://revistapolis.ro/documente/revista/2020/4(30)/10.%20Arthur%20Suciu.pdf |