An Exploration of Tennis Consumption Experiences by a Beginner Named 'Te-rin-e': The Desire for Self-Expression, Conflict with Mainstream Culture, and Knowledge-Based Consumption
PURPOSE This study focuses on the experiences of novice tennis enthusiasts in Korea, aligning with the rising popularity of tennis as a burgeoning cultural phenomenon. METHODS Employing an ethnographic approach, we included eight participants with <5 years of tennis, in addition to three auxiliar...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Korean |
| Published: |
Korea Institute of Sport Science
2023-09-01
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| Series: | Cheyuk gwahag yeon-gu |
| Subjects: | |
| Online Access: | http://kjss.sports.re.kr/upload/pdf/kjss-2023-34-3-456.pdf |