An Exploration of Tennis Consumption Experiences by a Beginner Named 'Te-rin-e': The Desire for Self-Expression, Conflict with Mainstream Culture, and Knowledge-Based Consumption
PURPOSE This study focuses on the experiences of novice tennis enthusiasts in Korea, aligning with the rising popularity of tennis as a burgeoning cultural phenomenon. METHODS Employing an ethnographic approach, we included eight participants with <5 years of tennis, in addition to three auxiliar...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Korean |
| Published: |
Korea Institute of Sport Science
2023-09-01
|
| Series: | Cheyuk gwahag yeon-gu |
| Subjects: | |
| Online Access: | http://kjss.sports.re.kr/upload/pdf/kjss-2023-34-3-456.pdf |
| _version_ | 1827763019212390400 |
|---|---|
| author | Seami Lim Howon Jeong Hanbeom Kim |
| author_facet | Seami Lim Howon Jeong Hanbeom Kim |
| author_sort | Seami Lim |
| collection | DOAJ |
| description | PURPOSE This study focuses on the experiences of novice tennis enthusiasts in Korea, aligning with the rising popularity of tennis as a burgeoning cultural phenomenon. METHODS Employing an ethnographic approach, we included eight participants with <5 years of tennis, in addition to three auxiliary participants. RESULTS The primary findings of this study are as follows: First, novice tennis players from the MZ generation actively employ tennis as a means of personal expression, sharing their tennis-related fashion and experiences on SNS. Second, most novice tennis players report a sense of detachment from the traditional club-centric tennis culture, gravitating toward casual court usage, spontaneous activities, and flexible membership structures. F inally, despite their modest technical proficiency, they avidly engage in knowledge-based consumption, displaying a profound grasp of tennis-related information. CONCLUSIONS These findings provide valuable insights into comprehending this burgeoning cultural phenomenon in Korean society, stemming from the escalating interest in tennis, and can serve as a valuable benchmark for establishing development strategies for tennis. |
| first_indexed | 2024-03-11T10:45:14Z |
| format | Article |
| id | doaj.art-b2d24ba5e8ac4c5daf09f2c963aac37b |
| institution | Directory Open Access Journal |
| issn | 1598-2920 2233-7938 |
| language | Korean |
| last_indexed | 2024-03-11T10:45:14Z |
| publishDate | 2023-09-01 |
| publisher | Korea Institute of Sport Science |
| record_format | Article |
| series | Cheyuk gwahag yeon-gu |
| spelling | doaj.art-b2d24ba5e8ac4c5daf09f2c963aac37b2023-11-14T07:10:02ZkorKorea Institute of Sport ScienceCheyuk gwahag yeon-gu1598-29202233-79382023-09-0134345646510.24985/kjss.2023.34.3.456646An Exploration of Tennis Consumption Experiences by a Beginner Named 'Te-rin-e': The Desire for Self-Expression, Conflict with Mainstream Culture, and Knowledge-Based ConsumptionSeami Lim0Howon Jeong1Hanbeom Kim2Korea Institute of Sports ScienceKyungpook National UniversityHankyung National UniversityPURPOSE This study focuses on the experiences of novice tennis enthusiasts in Korea, aligning with the rising popularity of tennis as a burgeoning cultural phenomenon. METHODS Employing an ethnographic approach, we included eight participants with <5 years of tennis, in addition to three auxiliary participants. RESULTS The primary findings of this study are as follows: First, novice tennis players from the MZ generation actively employ tennis as a means of personal expression, sharing their tennis-related fashion and experiences on SNS. Second, most novice tennis players report a sense of detachment from the traditional club-centric tennis culture, gravitating toward casual court usage, spontaneous activities, and flexible membership structures. F inally, despite their modest technical proficiency, they avidly engage in knowledge-based consumption, displaying a profound grasp of tennis-related information. CONCLUSIONS These findings provide valuable insights into comprehending this burgeoning cultural phenomenon in Korean society, stemming from the escalating interest in tennis, and can serve as a valuable benchmark for establishing development strategies for tennis.http://kjss.sports.re.kr/upload/pdf/kjss-2023-34-3-456.pdftennisself-expressionconflictknowledge-based consumptionta-rin-e |
| spellingShingle | Seami Lim Howon Jeong Hanbeom Kim An Exploration of Tennis Consumption Experiences by a Beginner Named 'Te-rin-e': The Desire for Self-Expression, Conflict with Mainstream Culture, and Knowledge-Based Consumption Cheyuk gwahag yeon-gu tennis self-expression conflict knowledge-based consumption ta-rin-e |
| title | An Exploration of Tennis Consumption Experiences by a Beginner Named 'Te-rin-e': The Desire for Self-Expression, Conflict with Mainstream Culture, and Knowledge-Based Consumption |
| title_full | An Exploration of Tennis Consumption Experiences by a Beginner Named 'Te-rin-e': The Desire for Self-Expression, Conflict with Mainstream Culture, and Knowledge-Based Consumption |
| title_fullStr | An Exploration of Tennis Consumption Experiences by a Beginner Named 'Te-rin-e': The Desire for Self-Expression, Conflict with Mainstream Culture, and Knowledge-Based Consumption |
| title_full_unstemmed | An Exploration of Tennis Consumption Experiences by a Beginner Named 'Te-rin-e': The Desire for Self-Expression, Conflict with Mainstream Culture, and Knowledge-Based Consumption |
| title_short | An Exploration of Tennis Consumption Experiences by a Beginner Named 'Te-rin-e': The Desire for Self-Expression, Conflict with Mainstream Culture, and Knowledge-Based Consumption |
| title_sort | exploration of tennis consumption experiences by a beginner named te rin e the desire for self expression conflict with mainstream culture and knowledge based consumption |
| topic | tennis self-expression conflict knowledge-based consumption ta-rin-e |
| url | http://kjss.sports.re.kr/upload/pdf/kjss-2023-34-3-456.pdf |
| work_keys_str_mv | AT seamilim anexplorationoftennisconsumptionexperiencesbyabeginnernamedterinethedesireforselfexpressionconflictwithmainstreamcultureandknowledgebasedconsumption AT howonjeong anexplorationoftennisconsumptionexperiencesbyabeginnernamedterinethedesireforselfexpressionconflictwithmainstreamcultureandknowledgebasedconsumption AT hanbeomkim anexplorationoftennisconsumptionexperiencesbyabeginnernamedterinethedesireforselfexpressionconflictwithmainstreamcultureandknowledgebasedconsumption AT seamilim explorationoftennisconsumptionexperiencesbyabeginnernamedterinethedesireforselfexpressionconflictwithmainstreamcultureandknowledgebasedconsumption AT howonjeong explorationoftennisconsumptionexperiencesbyabeginnernamedterinethedesireforselfexpressionconflictwithmainstreamcultureandknowledgebasedconsumption AT hanbeomkim explorationoftennisconsumptionexperiencesbyabeginnernamedterinethedesireforselfexpressionconflictwithmainstreamcultureandknowledgebasedconsumption |