The Effects of Viral Marketing as an Integral Part of Political, Social Marketing
In the context of the wide-ranging changes in post-communist societies, the crisis of conventional forms of political participation in advanced democratic systems, the understanding of globalization processes in recent decades that influence political institutions and operations around the world, an...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2019-11-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2019/ETIMM_V01_2019_70.pdf |