BUSINESS INTELLIGENCE IMPLEMENTATION ROADMAP FOR HOSPITALITY AND TOURISM INDUSTRY: EXPLORATY WORK
Hospitality and tourism are sectors that generate a large amount of data, from hotel bookings, flights and customer information to data on tourist destinations and tourist preferences. The use of business intelligence in the hospitality and tourism industry enables companies to intelligently analys...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ponteditora
2023-12-01
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| Series: | E3 |
| Subjects: | |
| Online Access: | https://www.revistas.ponteditora.org/index.php/e3/article/view/850 |