Consumer’s Impulse Buying Behavior: Do Visual Merchandising, Store Atmosphere, Availability of Money, and Promotional Activity Affect it?

Consumer’s Impulse Buying Behavior: Do Visual Merchandising, Store Atmosphere, Availability of Money, and Promotional Activity Affect it?

The research aimed to analyze the influence of visual merchandising, store atmosphere, availability of money, and promotional activity on impulse buying behavior in MINISO Pekanbaru. The research applied a quantitative method, and the population was consumers who purchased any product in MINISO Peka...

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Bibliographic Details
Main Authors: Evelyn Wijaya, Onny Setyawan
Format: Article
Language:English
Published: Bina Nusantara University 2020-11-01
Series:Binus Business Review
Subjects:
impulse buying behavior
visual merchandising
store atmosphere
money availability
promotional activity
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/6464

Internet

https://journal.binus.ac.id/index.php/BBR/article/view/6464

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