The Role of Brand Loyalty: The Case Study of Telekom Malaysia

Brand devotion is the principal thing in an association that leads from consumer loyalty toward items and administrations offer. This study is led to investigate the principle calculates that add to brand dedication in the telecom organization, TM .There are five primary variables utilized as a part...

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Bibliographic Details
Main Author: Munawwer Husain
Format: Article
Language:English
Published: EconJournals 2015-09-01
Series:International Review of Management and Marketing
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32085/355089?publisher=http-www-cag-edu-tr-ilhan-ozturk