Historical Marketing Research – Barriers to Conducting it and its Importance
Subject and purpose of work: The article is devoted to historical marketing research. Its purpose is to identify barriers to conducting historical marketing research and to characterize the significance of this type of research.
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| Format: | Article |
| Language: | English |
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Sciendo
2021-03-01
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| Series: | Studia Ekonomiczne i Regionalne |
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| Online Access: | https://doi.org/10.2478/ers-2021-0008 |