The Relationship of Personality Traits and Demographic Characteristics with the Performance of Samsung Mobile Phones Brand
Various internal and external factors have influence on the consumers’ behavior among which personality and demographic characteristics fall into the first category. Classification of consumers based on common personality traits is one of the methods used in marketing. The current research aimed to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mashhad: Behzad Hassannezhad Kashani
2015-08-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_117510_2c36105d2730bcbbe559ac273d9c3ff8.pdf |