ASSESSMENT OF AWARENESS OF TYMBARK’S PROMOTIONAL ACTIVITIES
The aim of the study is to determine the awareness of Tymbark's promotional activities. The researchwas carried out using a questionnaire on a sample of 120 respondents (30 by PAPI and 90 CAWI ). Theresearch shows that Tymbark is a well-known and recognizable brand on the Polish market. Creativ...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Polish Association of Agricultural and Agribusiness Economists
2018-05-01
|
| Series: | Annals of the Polish Association of Agricultural and Agribusiness Economists |
| Subjects: | |
| Online Access: | http://rnseria.com/gicid/01.3001.0011.8119 |