The review of the marketing appeals and their role in the strategy of development of the successful marketing communication
Nowadays integrated marketing communications request permanent search for and inclusion of the new communication tools. However, beside that, marketing experts continuously look for the new message contents in order to achieve more effective and more successful communication with their consumers. Ap...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2013-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2013/0354-34711304354F.pdf |