“I’m the one who Doesn’t put my Credit Card There!”: A Study of the Antecedents of Loyalty in the Online Context
We present in this paper a hypothesized model with antecedent variables of loyalty towards a website (website quality, reputation, security, perceived benefit and trust) and the mediating role of perceived value in this relationship. The collection was carried out through an online survey in which 2...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculdade Meridional IMED
2022-08-01
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| Series: | Revista de Administração IMED |
| Subjects: | |
| Online Access: | https://seer.atitus.edu.br/index.php/raimed/article/view/4520 |