Ears on the Street: Practitioner Opinions on What Competencies Sales Executives Need and How to Develop Them

The goal of this in-depth interview study was to gain knowledge about important, needed and developed competencies of executives. Supplementary design factors and implementation barriers were examined as framework conditions for competency development. The study ( N  = 66) gathers information from t...

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Main Authors: Annina Boehm-Fischer, Joel T. Schmidt, Jens Nachtwei
Format: Article
Language:English
Published: SAGE Publishing 2022-10-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440221129246
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author Annina Boehm-Fischer
Joel T. Schmidt
Jens Nachtwei
author_facet Annina Boehm-Fischer
Joel T. Schmidt
Jens Nachtwei
author_sort Annina Boehm-Fischer
collection DOAJ
description The goal of this in-depth interview study was to gain knowledge about important, needed and developed competencies of executives. Supplementary design factors and implementation barriers were examined as framework conditions for competency development. The study ( N  = 66) gathers information from three different subject groups: executives ( n  = 22), freelance trainers ( n  = 23), and corporate HR professionals responsible for executive development ( n  = 21). A total of 13 important competencies were extracted from the answers of all respondents. Groups agreed on five competencies (leading, communication, achievement motivation, organizing and strategy, social influence) which are therefore classified as needed. Design factors and implementation barriers were classified, ranked according to relevance and evaluated in general and on a group-specific basis. The two most important design factors mentioned by all subject groups are: 1) to ensure the practical relevance of development programs; and 2) to include time for discussion and reflection. The three most common barriers are daily business, conflicting old habits and lack of motivation. Results also show that other competencies are also developed, but are not classified as needed (e.g., openness for novelty, and self-reflection). These findings provide insight and guidance for creating training and development programs for sales executives that focus on the competencies that are needed and how these can be developed.
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spelling doaj.art-b386d31e9b5c46b090eeeb36bae80d662022-12-22T03:27:38ZengSAGE PublishingSAGE Open2158-24402022-10-011210.1177/21582440221129246Ears on the Street: Practitioner Opinions on What Competencies Sales Executives Need and How to Develop ThemAnnina Boehm-Fischer0Joel T. Schmidt1Jens Nachtwei2Alice Salomon Hochschule Berlin, University of Applied Sciences, Berlin, GermanyFachhochschule Für Angewandtes Management, Munich, GermanyHumboldt University Berlin, Berlin, GermanyThe goal of this in-depth interview study was to gain knowledge about important, needed and developed competencies of executives. Supplementary design factors and implementation barriers were examined as framework conditions for competency development. The study ( N  = 66) gathers information from three different subject groups: executives ( n  = 22), freelance trainers ( n  = 23), and corporate HR professionals responsible for executive development ( n  = 21). A total of 13 important competencies were extracted from the answers of all respondents. Groups agreed on five competencies (leading, communication, achievement motivation, organizing and strategy, social influence) which are therefore classified as needed. Design factors and implementation barriers were classified, ranked according to relevance and evaluated in general and on a group-specific basis. The two most important design factors mentioned by all subject groups are: 1) to ensure the practical relevance of development programs; and 2) to include time for discussion and reflection. The three most common barriers are daily business, conflicting old habits and lack of motivation. Results also show that other competencies are also developed, but are not classified as needed (e.g., openness for novelty, and self-reflection). These findings provide insight and guidance for creating training and development programs for sales executives that focus on the competencies that are needed and how these can be developed.https://doi.org/10.1177/21582440221129246
spellingShingle Annina Boehm-Fischer
Joel T. Schmidt
Jens Nachtwei
Ears on the Street: Practitioner Opinions on What Competencies Sales Executives Need and How to Develop Them
SAGE Open
title Ears on the Street: Practitioner Opinions on What Competencies Sales Executives Need and How to Develop Them
title_full Ears on the Street: Practitioner Opinions on What Competencies Sales Executives Need and How to Develop Them
title_fullStr Ears on the Street: Practitioner Opinions on What Competencies Sales Executives Need and How to Develop Them
title_full_unstemmed Ears on the Street: Practitioner Opinions on What Competencies Sales Executives Need and How to Develop Them
title_short Ears on the Street: Practitioner Opinions on What Competencies Sales Executives Need and How to Develop Them
title_sort ears on the street practitioner opinions on what competencies sales executives need and how to develop them
url https://doi.org/10.1177/21582440221129246
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