Management for the transformation of a Historical City into a MICE City supporting the idea of MICE business in AEC.
This mixed method research investigated the measures that had been taken in order to transform a historical city into a MICE city in order to cater to MICE business, which has been rampaging under the prevailing AEC. The term "MICE" in the setting of travel is an acronym for meetings, inc...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2019-09-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_23_vol_8_5__2019_thailand.pdf |