Examining cross-modal correspondence between ambient color and taste perception in virtual reality

Examining cross-modal correspondence between ambient color and taste perception in virtual reality

This research explores the cross-modal correspondence effect of ambient color on people’s taste perception in virtual reality (VR). To this end, we designed and conducted two experiments to investigate whether and how taste-congruent ambient colors in VR influence taste perception measured by four a...

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Bibliographic Details
Main Authors: Zhen Wu, Rongkai Shi, Ziming Li, Mengqi Jiang, Yue Li, Lingyun Yu, Hai-Ning Liang
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-12-01
Series:Frontiers in Virtual Reality
Subjects:
virtual reality
human-food interaction
cross-modal correspondence
visual perception
user study
tasting
Online Access:https://www.frontiersin.org/articles/10.3389/frvir.2022.1056782/full

Internet

https://www.frontiersin.org/articles/10.3389/frvir.2022.1056782/full

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