THE ROLE OF BRAND TRUST IN MEDIATING INFLUENCE OF SOCIAL MEDIA MARKETING AND EWOM ON CULINARY PURCHASE DECISION IN BALI: A STUDY OF @FOODBALI SOCIAL MEDIA FOLLOWERS
The rapid growth in the number of restaurants in the city of Denpasar provides many alternative choices for consumers, so they need information as a reference, one of which is through social media which can help encourage consumer purchase decision. The large number of consumers looking for culinary...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2023-12-01
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| Series: | Eurasia: Economics & Business |
| Subjects: | |
| Online Access: | http://econeurasia.com/issue-2023-12/article_02.pdf |