Who attends Christmas Markets and why? Analysis of visitor structure and motivation for attending two Christmas Markets in Croatia
There are various motives for visiting a festival or an event. Motivations explain why people behave in a certain way and are therefore of particular interest in the context of meeting consumer expectations and needs. In this paper, the authors investigate the motives for attending two increasingly...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Business in Osijek
2020-01-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/348363 |