Digital media vs mainstream media: Exploring the influences of media exposure and information preference as correlates of media credibility

Rapid advancements in new media technologies have empowered presumed inactive mass media consumers to become active content creators on digital media platforms. The overarching implication of this unprecedented opportunity on media credibility has continued to reverberate among researchers, media pr...

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Bibliographic Details
Main Authors: Mistura Adebusola Salaudeen, Ngozi Onyechi
Format: Article
Language:English
Published: Taylor & Francis Group 2020-01-01
Series:Cogent Arts & Humanities
Subjects:
Online Access:http://dx.doi.org/10.1080/23311983.2020.1837461