Modern problems of transformation of domestic enterprises innovative potential management: culturological aspect

The importance of economic culture as a socially-culturological factor of management by domestic enterprises innovative activity is accentuated in the article. Functions and indicators of economic culture influence by innovative potential transformation management is revealed.

Bibliographic Details
Main Authors: K.V. Ivanova, O.A. Ovechkina
Format: Article
Language:English
Published: Sumy State University 2011-12-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_190_195.pdf