Examining the metonymic relation between a brand name and a product: A case study of Moroccan cosmetic brand names
This paper takes a cognitive perspective on the semantics of Moroccan brand names, an unexplored territory so far, and analyzes the role of the metonymy in a corpus-based analysis in cosmetic brand names. More particularly, we focus on the following: to shed some light on the metonymic cognitive o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asociación Europea de Lenguas para Fines Específicos
2022-12-01
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| Series: | Ibérica |
| Subjects: | |
| Online Access: | http://www.revistaiberica.org/index.php/iberica/article/view/570 |