Tokopedia E-Commerce Retail Business Innovation in the Transformation Retail Industrial Era 4.0
Tokopedia's strategy in the world of retail 4.0 will be explained in this paper. The transformation of the retail world occurred from the 1.0 era to the 4.0 era and each has its characteristics. Tokopedia was born when it was in the retail 3.0 era and began to grow in the 4.0 era. A business mo...
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| Format: | Article |
| Language: | Indonesian |
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LPPM Universitas Bina Sarana Informatika
2023-08-01
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| Series: | Widya Cipta: Jurnal Sekretari dan Manajemen |
| Online Access: | https://ejournal.bsi.ac.id/ejurnal/index.php/widyacipta/article/view/16141 |