Enterprise marketing potential modeling taking into account optimizing and dynamic essence of the potential
The aim of the article. The aim of the research is to develop models system concerning b2b-enterprise marketing potential result-based estimation, which will consider enterprise potential optimizing essence, its hierarchic structure (i.e. strategic, tactic and operative potential levels) and marketi...
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| Format: | Article |
| Language: | English |
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Sumy State University
2014-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_4_75_83.pdf |