Public Relations between British Museum and Chinese Audience
In the era of new media, the external publicity of museums should also actively use new media thinking and new media tools. Web pages are one of the main new media tools for external publicity of museums today, or they can be called the “facade on the Internet” of museums. This paper attempts to und...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2022-01-01
|
| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2022/18/shsconf_icprss2022_03009.pdf |
| _version_ | 1811179728958128128 |
|---|---|
| author | Peng Ruoyu |
| author_facet | Peng Ruoyu |
| author_sort | Peng Ruoyu |
| collection | DOAJ |
| description | In the era of new media, the external publicity of museums should also actively use new media thinking and new media tools. Web pages are one of the main new media tools for external publicity of museums today, or they can be called the “facade on the Internet” of museums. This paper attempts to understand the public relations between the British Museum and Chinese audiences through the comparison of the layout and content of the British Museum’s Chinese and English homepage, including the perfection of its communication information, the frequency of maintaining the website, the aesthetics of the layout design, etc., in order to get a glimpse of the attitude of the British Museum towards Chinese audiences. |
| first_indexed | 2024-04-11T06:38:23Z |
| format | Article |
| id | doaj.art-b40cb6d58d1d46ebb14ba5953f6cc36a |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-04-11T06:38:23Z |
| publishDate | 2022-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-b40cb6d58d1d46ebb14ba5953f6cc36a2022-12-22T04:39:36ZengEDP SciencesSHS Web of Conferences2261-24242022-01-011480300910.1051/shsconf/202214803009shsconf_icprss2022_03009Public Relations between British Museum and Chinese AudiencePeng Ruoyu0School of Archaeology at Jilin UniversityIn the era of new media, the external publicity of museums should also actively use new media thinking and new media tools. Web pages are one of the main new media tools for external publicity of museums today, or they can be called the “facade on the Internet” of museums. This paper attempts to understand the public relations between the British Museum and Chinese audiences through the comparison of the layout and content of the British Museum’s Chinese and English homepage, including the perfection of its communication information, the frequency of maintaining the website, the aesthetics of the layout design, etc., in order to get a glimpse of the attitude of the British Museum towards Chinese audiences.https://www.shs-conferences.org/articles/shsconf/pdf/2022/18/shsconf_icprss2022_03009.pdf |
| spellingShingle | Peng Ruoyu Public Relations between British Museum and Chinese Audience SHS Web of Conferences |
| title | Public Relations between British Museum and Chinese Audience |
| title_full | Public Relations between British Museum and Chinese Audience |
| title_fullStr | Public Relations between British Museum and Chinese Audience |
| title_full_unstemmed | Public Relations between British Museum and Chinese Audience |
| title_short | Public Relations between British Museum and Chinese Audience |
| title_sort | public relations between british museum and chinese audience |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2022/18/shsconf_icprss2022_03009.pdf |
| work_keys_str_mv | AT pengruoyu publicrelationsbetweenbritishmuseumandchineseaudience |