The study of the effect of online review on purchase behavior: Comparing the two research methods
PurposeThe purpose of this paper is to explain the difference and connection between the network big data analysis technology and the psychological empirical research method.Design/methodology/approachTaobao.comTaobao.com to explore how the influential factors, such as online reviews (positive vs ne...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Tsinghua University Press
2020-03-01
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| Series: | International Journal of Crowd Science |
| Subjects: | |
| Online Access: | https://www.sciopen.com/article/10.1108/IJCS-10-2019-0027 |