The study of the effect of online review on purchase behavior: Comparing the two research methods
PurposeThe purpose of this paper is to explain the difference and connection between the network big data analysis technology and the psychological empirical research method.Design/methodology/approachTaobao.comTaobao.com to explore how the influential factors, such as online reviews (positive vs ne...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Tsinghua University Press
2020-03-01
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| Series: | International Journal of Crowd Science |
| Subjects: | |
| Online Access: | https://www.sciopen.com/article/10.1108/IJCS-10-2019-0027 |
| _version_ | 1811344651365384192 |
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| author | Jinghuan Zhang Wenfeng Zheng Shan Wang |
| author_facet | Jinghuan Zhang Wenfeng Zheng Shan Wang |
| author_sort | Jinghuan Zhang |
| collection | DOAJ |
| description | PurposeThe purpose of this paper is to explain the difference and connection between the network big data analysis technology and the psychological empirical research method.Design/methodology/approachTaobao.comTaobao.com to explore how the influential factors, such as online reviews (positive vs negative mainly), risk perception (higher vs lower) and product types (experiencing vs searching), interacted on the online purchase intention or online purchase behavior.]]>FindingsCompared with traditional research methods, such as questionnaire and behavioral experiment, network big data analysis has significant advantages in terms of sample size, data objectivity, timeliness and ecological validity.Originality/valueFuture study may consider the strategy of using complementary methods and combining both data-driven and theory-driven approaches in research design to provide suggestions for the development of e-commence in the era of big data. |
| first_indexed | 2024-04-13T19:51:22Z |
| format | Article |
| id | doaj.art-b4153d1817084b539b3929c867c93b7a |
| institution | Directory Open Access Journal |
| issn | 2398-7294 |
| language | English |
| last_indexed | 2024-04-13T19:51:22Z |
| publishDate | 2020-03-01 |
| publisher | Tsinghua University Press |
| record_format | Article |
| series | International Journal of Crowd Science |
| spelling | doaj.art-b4153d1817084b539b3929c867c93b7a2022-12-22T02:32:32ZengTsinghua University PressInternational Journal of Crowd Science2398-72942020-03-0141738610.1108/IJCS-10-2019-0027The study of the effect of online review on purchase behavior: Comparing the two research methodsJinghuan Zhang0Wenfeng Zheng1Shan Wang2Shandong Normal University, Jinan, ChinaShandong Normal University, Jinan, ChinaShandong Normal University, Jinan, ChinaPurposeThe purpose of this paper is to explain the difference and connection between the network big data analysis technology and the psychological empirical research method.Design/methodology/approachTaobao.comTaobao.com to explore how the influential factors, such as online reviews (positive vs negative mainly), risk perception (higher vs lower) and product types (experiencing vs searching), interacted on the online purchase intention or online purchase behavior.]]>FindingsCompared with traditional research methods, such as questionnaire and behavioral experiment, network big data analysis has significant advantages in terms of sample size, data objectivity, timeliness and ecological validity.Originality/valueFuture study may consider the strategy of using complementary methods and combining both data-driven and theory-driven approaches in research design to provide suggestions for the development of e-commence in the era of big data.https://www.sciopen.com/article/10.1108/IJCS-10-2019-0027big datacrowd scienceonline purchase behaviorpsychology method |
| spellingShingle | Jinghuan Zhang Wenfeng Zheng Shan Wang The study of the effect of online review on purchase behavior: Comparing the two research methods International Journal of Crowd Science big data crowd science online purchase behavior psychology method |
| title | The study of the effect of online review on purchase behavior: Comparing the two research methods |
| title_full | The study of the effect of online review on purchase behavior: Comparing the two research methods |
| title_fullStr | The study of the effect of online review on purchase behavior: Comparing the two research methods |
| title_full_unstemmed | The study of the effect of online review on purchase behavior: Comparing the two research methods |
| title_short | The study of the effect of online review on purchase behavior: Comparing the two research methods |
| title_sort | study of the effect of online review on purchase behavior comparing the two research methods |
| topic | big data crowd science online purchase behavior psychology method |
| url | https://www.sciopen.com/article/10.1108/IJCS-10-2019-0027 |
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