The study of the effect of online review on purchase behavior: Comparing the two research methods

The study of the effect of online review on purchase behavior: Comparing the two research methods

PurposeThe purpose of this paper is to explain the difference and connection between the network big data analysis technology and the psychological empirical research method.Design/methodology/approachTaobao.comTaobao.com to explore how the influential factors, such as online reviews (positive vs ne...

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Bibliographic Details
Main Authors: Jinghuan Zhang, Wenfeng Zheng, Shan Wang
Format: Article
Language:English
Published: Tsinghua University Press 2020-03-01
Series:International Journal of Crowd Science
Subjects:
big data
crowd science
online purchase behavior
psychology method
Online Access:https://www.sciopen.com/article/10.1108/IJCS-10-2019-0027

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