MULTISENSORIAL EXPERIENCE FOR IN-STORE AQUISITIONS
Today's consumers are looking for products, communication and marketing campaigns that delight the senses and generate intense emotions. As an overview, each sense can contribute to building a better, stronger and more sustainable brand, that’s why more and more businesses shift their focus fro...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2020-05-01
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| Series: | SEA: Practical Application of Science |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_22_7.pdf
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