MULTISENSORIAL EXPERIENCE FOR IN-STORE AQUISITIONS
Today's consumers are looking for products, communication and marketing campaigns that delight the senses and generate intense emotions. As an overview, each sense can contribute to building a better, stronger and more sustainable brand, that’s why more and more businesses shift their focus fro...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2020-05-01
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| Series: | SEA: Practical Application of Science |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_22_7.pdf
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| _version_ | 1811326719558156288 |
|---|---|
| author | Alexandra Giuliana ANDRONIC Ioana MOROȘANU |
| author_facet | Alexandra Giuliana ANDRONIC Ioana MOROȘANU |
| author_sort | Alexandra Giuliana ANDRONIC |
| collection | DOAJ |
| description | Today's consumers are looking for products, communication and marketing campaigns that delight the senses and generate intense emotions. As an overview, each sense can contribute to building a better, stronger and more sustainable brand, that’s why more and more businesses shift their focus from traditional marketing to experiential marketing. The main question of this article is how important is multisensorial experiences for the in-store acquisition of mobile phones in Romania. |
| first_indexed | 2024-04-13T14:53:44Z |
| format | Article |
| id | doaj.art-b41f89db6c5440c982bef79a87284e78 |
| institution | Directory Open Access Journal |
| issn | 2360-2554 |
| language | English |
| last_indexed | 2024-04-13T14:53:44Z |
| publishDate | 2020-05-01 |
| publisher | Romanian Foundation for Business Intelligence |
| record_format | Article |
| series | SEA: Practical Application of Science |
| spelling | doaj.art-b41f89db6c5440c982bef79a87284e782022-12-22T02:42:30ZengRomanian Foundation for Business IntelligenceSEA: Practical Application of Science2360-25542020-05-01VIII22 (1/2020)5765seapas:y:2020:i:22:p:57-65MULTISENSORIAL EXPERIENCE FOR IN-STORE AQUISITIONSAlexandra Giuliana ANDRONIC0Ioana MOROȘANU1 Alexandru Ioan Cuza University of Iasi, Romania Alexandru Ioan Cuza University of Iasi, Romania Today's consumers are looking for products, communication and marketing campaigns that delight the senses and generate intense emotions. As an overview, each sense can contribute to building a better, stronger and more sustainable brand, that’s why more and more businesses shift their focus from traditional marketing to experiential marketing. The main question of this article is how important is multisensorial experiences for the in-store acquisition of mobile phones in Romania. http://seaopenresearch.eu/Journals/articles/SPAS_22_7.pdf experiential marketingemotionmobile phonessalesmultisensorial |
| spellingShingle | Alexandra Giuliana ANDRONIC Ioana MOROȘANU MULTISENSORIAL EXPERIENCE FOR IN-STORE AQUISITIONS SEA: Practical Application of Science experiential marketing emotion mobile phones sales multisensorial |
| title | MULTISENSORIAL EXPERIENCE FOR IN-STORE AQUISITIONS |
| title_full | MULTISENSORIAL EXPERIENCE FOR IN-STORE AQUISITIONS |
| title_fullStr | MULTISENSORIAL EXPERIENCE FOR IN-STORE AQUISITIONS |
| title_full_unstemmed | MULTISENSORIAL EXPERIENCE FOR IN-STORE AQUISITIONS |
| title_short | MULTISENSORIAL EXPERIENCE FOR IN-STORE AQUISITIONS |
| title_sort | multisensorial experience for in store aquisitions |
| topic | experiential marketing emotion mobile phones sales multisensorial |
| url |
http://seaopenresearch.eu/Journals/articles/SPAS_22_7.pdf
|
| work_keys_str_mv | AT alexandragiulianaandronic multisensorialexperienceforinstoreaquisitions AT ioanamorosanu multisensorialexperienceforinstoreaquisitions |